and then as soon as he won the nomination, i think it was april 10th when rick santorum dropped out, they decided focus, discipline, we are going to in i day or dollar spent -- any day or dollar spent talking about anything other than obama or the economy was a day or dollar wasted. their view. that's almost word for word quote from one of their top strategists. when i asked this question back in june. and so they focused just entirely up until just before the convention on banging on economy and obama when the thing about it is, yes, to a certain extent when you have an incumbent president running for election, yes, it is a referendum on the incumbent. and it is a referendum in part on the economy and the state of the economy. but the thing about it is you've got to define your own candidate in a way n a positive way -- in a positive way, biographical advertising, testimonial advertising, you have to make them a real, three-dimensional, trustworthy individual, someone that, i mean, think of the boy scout oath. that's the general idea. i'm sure girl scouts have the same, something li